“Green” trend, beginning of the end

8 Apr

Vanity Fair drops its annual “green” issue after only three years:

“With so much else going on relating to the global financial crisis, we have been focusing on that of late”. Environmentalists are concerned that the decision may have an unwelcome effect on the perception of green issues. “It is vital that green living is not treated as a trend that comes and goes, but that it becomes part of the way we live,” says Colin Butfield, head of campaigns at WWF.

It’s the price you pay when you rely on Hollywood and the fashion world to carry your message.  They’ve proven to be fair weather friends for nearly every special interest issue.  Remember when everyone wore red ribbons to the Academy Awards?  Or Farm Aid? Even Africa eventually faded out.

Via Tim Blair.

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